Yes, Apple has realized that:
1. There is still plenty of life left in the ringtone category.
2. The old Apple model (buy it twice) wasn’t working.
3. Services like Sharetones are a much better deal for anyone wanting iPhone ringtones.
AT&T posted their 3Q earnings earlier today. Not surprisingly, they reported strong gains from their wireless devision this quarter. AT&T saw 2.4 million iPhone 3G activations this quarter, with 40% of which were new to AT&T. As you can imagine, the company greatly values smartphone
subscribers like iPhone owners due to the expensive data plans that have “significantly higher [average revenue per user] and lower churn than postpaid subscriber average.”
Rest of story is at iPhoneAlley.com
